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Job Description: Digital Marketing Specialist
Dragon Studios, a trailblazer in the digital marketing and media landscape, is seeking a passionate and dynamic Digital Marketing Specialist to join our team on a full-time basis. As a Digital Marketing Specialist at Dragon Studios, you'll play a pivotal role in developing and implementing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversion. Your responsibilities will encompass managing online campaigns, optimizing web content, analyzing performance metrics, and staying abreast of industry trends. If you are a data-driven marketer with a flair for creativity and a keen understanding of the ever-evolving digital landscape, Dragon Studios offers an exciting platform for you to make a significant impact.
Responsibilities:
- Proven experience as a Digital Marketing Specialist or similar role.
- In-depth knowledge of digital marketing channels, tools, and techniques.
- Proficiency in SEO, SEM, social media advertising, and email marketing.
- Strong analytical skills with the ability to interpret data and extract actionable insights.
- Familiarity with web analytics tools (Google Analytics, etc.).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines.
- Creative mindset with an eye for design and user experience.
Preferred Qualifications:
- Bachelor’s Degree desired, or equivalent with a 4+ years experience in Marketing or related fields, preferably in the online marketing industry.
- 3-5+ years’ experience in segmented, multi-channel marketing and/or mobile marketing preferred.
- Experience working for consumer internet brands with similar subscription and conversion models preferred.
- Demonstrated cohesive end-to-end thinking in defining, creating and executing campaign and creative testing.
- Demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization.
- The ability to interact with senior level management combined with strong communication and presentation skills.
- Assertive, take charge attitude, ambitious, creative, team player.
- Ability to work independently and as a team player to find ways to uncover opportunities.
- Capacity to multi-task and to work in a fast-paced work environment are required.
- An excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by growth and change.
- Proficient with Microsoft Office tools with an emphasis on Excel (pivot tables) and Powerpoint.
- Ability to read, write and speak English.
- Advanced math skills required.